Corporate greeting cards may be just the thing your business needs to get ahead in today’s super competitive business environment. These little cards can make a big impression and can really let your clients, customers, vendors and business contacts know that you are constantly thinking about them. Here are some marketing reasons to send greeting cards, who to send them to and how they can help you achieve your business marketing goals.
Marketing is an important feature of any business and sending the important people you work with corporate greeting cards goes a long way in marketing your business. For starters these cards show a personal touch and that you are a warm and caring company that really puts the client first. It is just one small way that your company can go above and beyond. These cards can let your customers know you are thinking of them and also give your company an opportunity to stay in your clients mind. You can literally show your customers you appreciate their business, remind them of you as a way to get more business and share any new developments, products or services you are offering. To use cards for marketing purposes, make sure to include your business card inside, a brochure of any new products or services and a call to action such as directing them to your Web site to learn about a new program.
You can even send several greeting cards a year for different occasions. The main time of year businesses think of sending out cards is around the Christmas holiday. Above is a personalized fun Corporate Christmas Card I received from GTA Toronto Pest Control in Vaughan, Ontario Christmas greeting cards are a great option, but think about all the other opportunities that you can send cards for as well. Remember that every time you send a card to a client you are reminding them of your business. You don’t want to send too many or that would be considered annoying, but some other good occasions besides the Christmas holiday includes birthdays or anniversaries and other holidays like Halloween or Thanksgiving. Another great opportunity is to send a card commemorating your company’s successful year and thanking clients for their support at the end of your year. Also, if you are working with a customer on a specific project, you can send a thank you card at the end of the project. Additionally, if you hear that a customer has moved send a congratulatory card. If you do send out Christmas cards, be politically correct and send out cards for the appropriate holiday to the appropriate customer. To be safe you could opt for New Year’s cards rather than a Christmas or Hanukkah card.
Keep in mind when sending greeting cards that you want to make sure they are a proper representation of your business. This means they should be of the utmost quality. Make sure they are printed on thick card stock, with bold writing that is clear and easy to read, and that the visuals properly represent your company. The message should also be completely personalized to really show your customers, clients, vendors and business associates how you feel about them and your level of commitment to making them a top priority. Don’t send out bulk cards to multiple customers. Instead make sure that each card is unique to each of your clients. It will also further personalize your corporate greeting cards if you have several people who work with the client sign the card including upper management. Encourage staff to write personal messages and you will be sure to stick out in your client’s mind.
Corporate greeting cards if done right can go a long way in showing you care and, humanizing your company and marketing your business. Plus the cost is low and can be successfully done several times throughout the year with little effort on your part.