Greeting cards in some form or another have been around for centuries. They are a way to express your feelings to someone, and let them know you are thinking of them. Hours are spent at card shops choosing just the right words and pictures to get their message across. A husband on his anniversary, or if he forgot a birthday, a friends wedding, birth of a child, get well, just thinking of you, and let’s not forget the holidays! Greeting cards is big business. If used correctly, they can also be a great way to market your business.
On this site, we will give you some ideas on how to use personalized greeting cards to reach out to your current and new customers.
Everyone is familiar with the standard company Christmas card, and in my opinion, too familiar that it becomes an expectation, and barely looked at. On the other hand, a personalized Valentine’s day card from your local painting contractor, or window washing company with a special offer, may just grab your attention. I’m not talking about a post card, I’m suggesting a real honest to goodness greeting card with envelope and stamp, maybe even hand written address.
There is a moment of joy and excitement when you receive a card in the mail. Capitalizing on this moment in marketing your product or service by greeting cards, may have more effect than traditional flyers that more often than not get thrown away.